Goose Island beers head to Ontario | Beer In Canada Canada goose london

Goose Island beers head to Ontario

Goose Island logoBeing acquired by one of the big macro-breweries has its perks. The marketing machine and the sheer amount of cash behind the big breweries help their acquired smaller breweries get a much stronger distribution in places they likely couldn’t have reached on their own. Now Goose Island Brewery, Chicago’s 25-year-old brewery acquired by Anheuser-Busch InBev in 2011, is migrating north into Canada for the first time.

To kick things off, two of Goose Island’s Vintage Ales series will find their way into LCBO and licensed establishments. Sofie and Matilda, both Belgian-style ales, will be available in Ontario for the foreseeable future (permanently, according to AB InBev). Currently, they’re available exclusively at Nota Bene restaurant, but they will roll out to the LCBO and other restaurants and pubs in early May.

Additionally, Goose Island also has plans to release a limited quantity of Pepe Nero, a farmhouse ale brewed with black peppercorns, and Pepe Jaques, styled after Belgian dubbels, in Ontario over the next few months.

“Goose Island is passionate about elevating the status of beer through education and innovation. Our Vintage Ales are the perfect beers to do this as their bold flavours lend well to pairing with food,” said Suzanne Wolcott, Goose Island Cicerone and educator, in a statement. “With such a vibrant beer and food culture in Canada, we are excited to bring the complex flavours and aromas of our Vintage Ales to Canadian palates.”

And it’s a welcome addition to the catalogue of beers already available in Ontario. Hopefully this is only a first step in a stronger market presence for Goose Island in Canada. As much as there was an uproar over AB InBev’s acquisition of Goose Island a couple of years ago, it seems now to be beneficial to the Great White North. Launching these beers in Ontario could easily just be a test of the market to see if Canada’s discerning beer culture is willing to accept Goose Island (prediction: it will).

“The addition of Goose Island to Labatt’s portfolio gives beer fans a product that they can experiment with alongside a number of different flavours and courses,” said Arielle Loeb, marketing director for high-end premium brands at Labatt Brewing, in a statement.

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Tagged as: Goose Island Brewery, Illinois, Labatt Brewing, Ontario

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2 Responses »

  1. I just tried Goose Island on tap at a pub in Langley, BC last night – love it.
    I actually own an island called Goose Island, and am curious as to how I might be able to acquire ‘Goose Island’ beer items. I noticed the bar had quite the handle on the tap…a goose head, and wondered if they might be available to the public…like myself.
    Can you let me know how I can purchase any Goose Island beer items?
    Thank you,

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  2. canada goose down vestt-46641">

    Your best bet would be to get in touch with the brewery itself, Debbie.

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